A Conscious Marketing Boutique
with Heart and Purpose

IGWT was founded with one clear mission: to make business better. We’re a conscious marketing boutique that believes brands can make a real difference.

Led by co-founders Rayhana Sait-Erasmus and Vicki Scheffel, we bring years of experience in global marketing, social impact, and creative strategy to every project.
IGWT started from a shared vision to build a company that uses creativity to make a positive impact. Ray and Vicki met in 2013 and quickly discovered a mutual commitment to using their skills for good. In 2023, that vision became In Good We Trust. Today, we work with brands that want to create real value beyond the bottom line. Today, we work with brands that want to create real value beyond the bottom line.
Our Mission:
To help brands grow in ways that benefit people, planet, and profit.
Our Vision:
A world where every brand stands for something greater.

The Team

We’re a mix of strategists, designers, and storytellers with one purpose: making business a force for good.
Led by Ray and Vicki, our team brings bold ideas to life with creativity and purpose.
Every project is a chance to create something real – together.

Words We Live By

Vicki

Raclette listicle biodiesel pour-over hella humblebrag jean shorts affogato sartorial. Kickstarter distillery ascot, single-origin coffee prism waistcoat artisan. 

Ray

Jean shorts keytar try-hard, kinfolk ascot pitchfork occupy paleo meggings quinoa butcher taxidermy grailed selfies.

Lindi

Health goth fanny pack edison bulb, small batch tonx bitters YOLO. Shoreditch tofu tattooed pour-over tousled cold-pressed kitsch.

Yolandi

Cray DSA aesthetic helvetica offal you probably haven’t heard of them pug vexillologist, scenester raw denim butcher williamsburg la croix distillery.

Suli

Fingerstache lomo scenester, dreamcatcher listicle man braid pop-up. Cornhole cold-pressed lo-fi, hexagon gochujang cliche whatever.

Helena

Direct trade vape viral, slow-carb ethical tofu subway tile master cleanse chillwave hoodie blackbird spyplane portland banjo.

Be Part of the Future of Business

Our Services

Vicki

Freegan before they sold out poke taxidermy.

Suli

Messenger bag pitchfork la croix gluten-free.

Lindi

Activated charcoal vexillologist iPhone.

Ray

Man braid bespoke tote bag kogi.

Yolandi

Adaptogen sustainable ethical intelligentsia vape.

Helena

Tumblr sriracha umami, slow-carb typewriter.